Rupert and Wendi Murdoch at a recent film premiere
MySpace, wow it’s a crazy social network that one. Ads galore I feel like I’ve stepped back in time each time I use it. I got a similar feeling last week when I tried out Skyrock, kind of an earlier social web.
Where was the clean, utilitarian, streamlined Facebook I’ve come to love. The platform that gets out of the way as soon as my friends start talking.
But where is MySpace going? If it’s no longer competing head to head with Facebook (recent FT news article) then that means it needs, long term, to integrate with it.
I give MySpace 6 months before they integrate Facebook Connect and maybe 18 months before you can access your MySpace account from within Facebook itself, whatever it looks like then.
Wouldn’t that be wonderful – single sign on, privacy and newsfeed, all handled by Facebook, yet with the liveliness and music activism of Myspace. The only problem for MySpace is can they swallow their pride (and some of their ad revenue).
If they don’t then I wouldn’t be surprised if Facebook based competitor Ilike matures (it already has 50m users) to break out new bands instead.
UPDATE 30/11– It’s worth mentioning that iLike is actually owned by Myspace