Tag Archives: twitter

The top 5 Trending Stories at #CMWorld right now

Here are the top 5 trending stories at #CMWorld today based on Twitter retweets right now:

  1. Social Media Content Strategy – 4 Ideas to Better Target Your Content  – 39 retweets
  2. Social Media Content Strategy – Building Characters in Your Organization – 39 retweets
  3. Back-to-School: The 23 Top Content Marketing Blogs – 36 retweets
  4. Tower lights are lit up Orange – 36 retweets
  5. The Kick-Ass Guide to Cleveland for Content Marketing World Attendees – 35 retweets

AdParlor Cannes Pride Final Top 100 Digital Leaders at Cannes Lions

Well, it’s over. A fantastic 60th year of the Cannes Lions Festival of Creativity and this year we can crown the first AdParlor Cannes Pride Top 100.

These 100 individuals have fended off competition from the other 24,337 glittering conversationalists talking, on Twitter, about Cannes Lions to demonstrate their digital influence and leadership.

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About the Cannes Pride

While many Top 100 lists can be found on the internet, Cannes Pride is different: this is not a subjective list of “top influencers” curated by an individual, nor is it a generalized  system for measuring general social media influence and trying to apply that to a specific community.

No, instead it is a hybrid of the two. It has been devised by a Cannes Lions participant (Simon Baptist) and sponsored by a Cannes Lion sponsor (AdParlor) using real metrics and weighting as devised in accordance with the digital leader culture at Cannes. Using my web application Leaderboarded to crunch the data and generate the leaderboards meant that the task of creating a bespoke ranking system, one that would usually take a team of data scientists and engineers working round the clock, was completed automatically every day by the system without any fuss.

There was plenty of ‘big data’ to work with, we compiled the list having crunched 73,000 individual tweets, 33,000 mentions and 14,000 retweets to come up with the top 100.

What it means?

The Pride, the Top 100 are digital leaders and influencers at Cannes Lions. In a very noisy festival being able to influence the conversation as an individual lion using Twitter shows a real ability to connect with the wider Twitter audience.

While no one player managed the best possible score of 100, many came close. To succeed you had to discuss (and be retweeted on) #CannesLions, have a good overall PeerIndex social influence score and to be active in promoting and discussing CannesPride itself (worth a secret 3% of the score but enough to have been worth doing for the top players). You’ll know for next year.

Next year we’ll be back with ranking based on more digital channels and maybe some physical ones too. Thanks to all the Pride and we look forward to seeing your influence grow, not least because you’re showing everyone your Cannes Pride badge!

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How to name your customer service twitter account

Lets say your company is called ABC. Here are some ideas

  • ABC_Help
  • ABC_CustomerService
  • ABC_CustomerSupport
  • ABC_Service
  • ABC_Support
  • ABC_Cares
  • Ask_ABC
  • ABC_CustomerCare
  • ABC_Heroes

Any others? Add them in the comments below

 

Why the unread flag is becoming really important


William Hague responds to my request for information on our Libyan strategy...

Yes, it’s end-of-the-week bug-bear time. Today I’m going to express a slight irritation over the handling of unread flags for social media inboxes by my various smart devices.

Let’s take the example of a simple twitter @ response. In this case one I received from William Hague (good in itself) to a simple question I posed to him about Libya on twitter (‘Why are we there?’) during a demonstration of the power of social media. I saw his response appear on my Blackberry and I retweeted it proudly. That all went well.

However, what is less satisfactory, is that I was also notified about this tweet mention on my android phone (ok so maybe I’m on odd in having two phones) despite already having ‘read’ it on my blackberry. I also was notified when I opened my Ipad by the twitter app that sits on there.

I don’t want to have to read things twice or even three times to flag that I read it. It’s a complete waste of time.

The problem is that the unread / read flag (as so often used by email inboxes) is not shared by the API or is not handled correctly by the various client software.

This isn’t a problem limited to Twitter – I get frustrated having to ‘mark as read’ LinkedIn emails online that I’ve responded to via my phone, via email or on the Ipad, it’s also a problem with Facebook messages and notifications – the Facebook for blackberry app currently shows 23 unread messages yet when I look online I’m all up to date.

It’s a problem that unless addressed is only set to get worse as we get more platforms and more devices – I like the convenience of accessing social messages from various devices but this is an issue I just wish would go away.

So, if you’re implementing a social media platform then please make sure the unread/read flag is part of your messaging API. If you’re implementing a social media client application then make sure you take account of the unread/read flag (thank you Flipboard who are quite good at this!) and you’ll make the information stream a better, less frustrating place to be.

End of bug-bear. Have a great Royal Wedding weekend!

Goodbye wild west – hurrah for the Second Internet

The days of the Internet being like the Wild West? So over... Photo credit: anyjazz65

It’s the buzz phrase of the moment – Second Internet and it stands for a lot of things – including open platforms, personalised experiences and social web features.

It is also about making the web safer, in particular our data, and for that the movement should be applauded.

The leading lights of the second internet have all added credit card type security to their sites. In particular, Facebook in January, Twitter last month and Foursquare last week.

While it doesn’t stop security problems in-channel (predators adding themselves as so called ‘friends’) it certainly starts to put up a much needed wall around our data as it hops its way across the internet.

When creating content on social – think canapes not main meal

Social media content should be like a canape - quick to gobble and easy to digest. Photo: sushi♥ina

Too many brands and companies are trying to create immersive and complex experience for their customers on social media.

The reality is that social media content should be quick to read and easy to digest. That’s because social media is the equivalent of a drinks party – we’re standing up, talking to lots of people, we haven’t sat down to a full meal.

When I sign up to your website, that’s when I’m ready for a full meal – that’s the time to give me white papers, full game experiences, complex competitions.

When I’m on social, I’m a butterfly, fluttering past, think yourself blessed if I stop by to nibble on one of your content canapes. That means 140 character twitter posts that say everything you want to say, Facebook wall posts that include a single meaningful photo and youtube videos that are under two minutes long.

Should social media be reclassified as a weapon?

Software can be a weapon too, as the PGP encryption code once was

 

It’s a strange statement but social media is being used in revolutions across the Middle East and not just to report on what is happening. It’s also part of the cause.

Let’s look at the facts!

  • Mass media, in this case radio, was used effectively in Nazi germany as a propaganda tool. It is a weapon.
  • Software can be a weapon: PGP (an encryption standard) that gave citizens miltary class secure person to person communication ability – was outlawed for export from the USA (see t-shirt above)
  • The Internet itself is military by original design.
  • Social media gives citizens the power of mass media – to be able to publish content with unlimited distribution.
  • Governments across the Middle East are closing down access to social media.
  • So clearly governments see social media as a weapon.

Q.E.D…. Social Media is a Weapon

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