Well, it’s over. A fantastic 60th year of the Cannes Lions Festival of Creativity and this year we can crown the first AdParlor Cannes Pride Top 100.
These 100 individuals have fended off competition from the other 24,337 glittering conversationalists talking, on Twitter, about Cannes Lions to demonstrate their digital influence and leadership.
About the Cannes Pride
While many Top 100 lists can be found on the internet, Cannes Pride is different: this is not a subjective list of “top influencers” curated by an individual, nor is it a generalized system for measuring general social media influence and trying to apply that to a specific community.
No, instead it is a hybrid of the two. It has been devised by a Cannes Lions participant (Simon Baptist) and sponsored by a Cannes Lion sponsor (AdParlor) using real metrics and weighting as devised in accordance with the digital leader culture at Cannes. Using my web application Leaderboarded to crunch the data and generate the leaderboards meant that the task of creating a bespoke ranking system, one that would usually take a team of data scientists and engineers working round the clock, was completed automatically every day by the system without any fuss.
There was plenty of ‘big data’ to work with, we compiled the list having crunched 73,000 individual tweets, 33,000 mentions and 14,000 retweets to come up with the top 100.
What it means?
The Pride, the Top 100 are digital leaders and influencers at Cannes Lions. In a very noisy festival being able to influence the conversation as an individual lion using Twitter shows a real ability to connect with the wider Twitter audience.
While no one player managed the best possible score of 100, many came close. To succeed you had to discuss (and be retweeted on) #CannesLions, have a good overall PeerIndex social influence score and to be active in promoting and discussing CannesPride itself (worth a secret 3% of the score but enough to have been worth doing for the top players). You’ll know for next year.
Next year we’ll be back with ranking based on more digital channels and maybe some physical ones too. Thanks to all the Pride and we look forward to seeing your influence grow, not least because you’re showing everyone your Cannes Pride badge!