Category Archives: predictions

Announcing two new blogs

Hello loyal subscribers!

I’m changing tack! To follow my continued interest in creating better communities, better teams and better ways of working together, I’m leaving the social media ocean, which has met many of the needs of individuals but has struggled to build collaboration and dependable communities.

So  as I head into new waters, I’d like to invite you to join me.  The new waters are:

The Sea of Meetings

We all have meetings and I guess we all feel they could be a bit more efficient.  I’m going to be focusing specifically on the structure of meetings: agendas, minutes and actions – helping people to get the meeting, this fundamental unit of team work, right. How can we use web technology to make meetings altogether better and more productive?

The blog for this is – a web resource for anyone searching for advice on running great meetings. It features my own posts and also guest posts – so if you have a view of meetings that you’d like to share – ping me a mail ( – and I’ll send you a brief. - meeting advice blog

The Big Game River

Games are everywhere, we play them everyday, we just don’t usually call them out as such. Whether it is ‘levelling up’ at work with a promotion or losing points on your driving licence, the mechanics of gameplay are often used.  Over the next few years, as a new generation of workers join the workplace, those brought up with the benefits of game playing, will expect those same benefits when applied to work. Common game benefits such as transparency of how to win (which points make prizes) and visibility of progress and where you stand versus colleagues (leaderboard) will become standard.

I’m launching a blog to track and analyse this change – called ‘Gamification Of Work‘ – do subscribe and keep track on the Game Layer at the top of the world….

And social?

I’m afraid that means the end of blogging at The Social Bazaar – the social layer is built, it is now widely understood, now on to build the game layer…  join me

What social networks will survive in the future?

Path is one new social network competing for our attention

This is a question we’re always asked.  It’s usually phrased as “what comes after Facebook” but the sentiment is the same.

I think the key response is that social networks in some form or other are here to stay.

A social network is a digital mapping of your relationships and  tools to communicate with them.

I believe that in the future most users will want to maintain the following social networks of these approximate sizes:

  1. A social network (120 friends and family) for general communications
  2. An email network (400) for direct person to person communications
  3. A telephone network (16) for your most important friends
  4. A business network (50-100 people) for people you do business with
  5. A games network (5-10 people) for people you play games with.
  6. A number of specific interest networks (10-1000) people (eg. sports, religion, hobbies, special interest groups)

From a strategic point of view you can see the major networks competing to provide more features – Facebook is launching email to take control of both your social and email network for example. Google just tried to buy Path for an eye-watering $120m.

They will always be competing with new social networks will continue to spring up as technology changes – for example Path is a social network designed around your location, Blippy is a social network around what you purchase.

Angry Birds takes over my life

Has it taken over yours? It’s just that the Ipad has created a new type of game action I’ve not played to death before…

It’s a strange game, you keep progressing until you hit a block – a level you can’t get past – a nemesis level.

I got stuck for ages (that’s three days which in Angry Birds terms is a very long time indeed…) on 6-12 – you know the one with the three little houses and a stack of boomerang birds.  I don’t use youtube cheat videos (like this one) but I very nearly did.

Why is it interesting – it just got launched on Android – this is one game  that should go very mainstream indeed.  Mark my words, your granny will be playing it in 2012.

So anyway which is your nemesis level?

What comes after Facebook?

It’s the age old question isn’t it. This Facebook thing, it’s just a phase hey? There was Friends Reunited and then here was Myspace and now Facebook, next it ‘ll be Twitter

Er, not! Facebook is not just a trend, a glossy new brand that has somehow attracted 325m users. No, it’s a step change in technology.

Millions of tiny data items, akin to mini, structured emails, are now flying around Facebook at speed and scale (2bn photos uploaded per month, 2bn links shared per week to be precise).

Each has with it (“meta data” to use the technical term) interesting privacy information – we know who wrote what, which friends they want to share it with, when they created it, how they created it. It helps us know more about the relationship between two people, how close they are, what they talk about, what they like doing. That gives Facebook a massive technological advantage when it comes to filtering and providing a valuable start page for exploring the web.

If Facebook knows what and who I really like then why go elsewhere, why search for something else for that matter.

So, the answer to what comes after Facebook is probably more Facebook. Of course it may not be called Facebook, or even run by them, but under the tin it will be Facebook – tiny chunks of data accompanied by social meta data – filtered and processed to bring you the chunks of data you actually care about.

If Facebook is really represents a technical sea change, as I believe it is, then companies ignore integrating Facebook into their long term digital strategy at risk of going dinosaur, a little earlier than they might have expected.

Myspace will be an app on Facebook by 2011

Rupert and Wendi Murdoch at a recent film premiere

MySpace, wow it’s a crazy social network that one. Ads galore I feel like I’ve stepped back in time each time I use it. I got a similar feeling last week when I tried out Skyrock, kind of an earlier social web.

Where was the clean, utilitarian, streamlined Facebook I’ve come to love. The platform that gets out of the way as soon as my friends start talking.
But where is MySpace going? If it’s no longer competing head to head with Facebook (recent FT news article) then that means it needs, long term, to integrate with it.
I give MySpace 6 months before they integrate Facebook Connect and maybe 18 months before you can access your MySpace account from within Facebook itself, whatever it looks like then.

Wouldn’t that be wonderful – single sign on, privacy and newsfeed, all handled by Facebook, yet with the liveliness and music activism of Myspace.  The only problem for MySpace is can they swallow their pride (and some of their ad revenue).

If they don’t then I wouldn’t be surprised if Facebook based competitor Ilike matures (it already has 50m users) to break out new bands instead.

UPDATE 30/11– It’s worth mentioning that iLike is actually owned by Myspace

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