Social network hotness

If you’re thinking global you might want to know which Social Network is hot where.

I played with the new Google Insights tool today to uncover the truth and see which social network people are searching for in which country over the past 30 days. This gives an indication of which social networks are hottest where.

One thing I spotted is that Social Networks aren’t just language communities – Facebook is hot in Columbia but Hi5 rules in Peru despite being neighbours and spanish speaking. Similarly the Portuguese seem mad for Hi5 but the Portuguese speaking Brazilians are sticking to Orkut.

Here are the charts so you can discover things for yourselves – like how Turkey is getting on board with Facebook, that Bebo is really for the cool kids in UK and Ireland and that Mixi rules supreme in Japan…

Facebook Hotness

Facebook Hotness

MySpace Hotness

MySpace Hotness

Hi5 Hotness

Hi5 Hotness

Bebo Hotness

Bebo Hotness

 

Orkut Hotness

Orkut Hotness

Friendster hotness

Friendster hotness

Mixi hotness

Mixi hotness

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