Cannes Pride Day Six scores and Top 50 most retweeted tweets

It’s been a good last Friday for the AdParlor Pride of Cannes Lions as we see some familiar faces at the top of the tree. Wiliam J Ward and Syed Abdul Karim hang in there at #1 and #2 respectively. Wendy Clark jumps 72 places to #3 – could she be a late winner.

See the full Day Six leaderboard.

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We’ll find out this evening when all the tweets, retweets and @mentions are counted over the course of the whole Cannes Lions Festival of Creativity.

It was good to see Cannes Pride being picked up by agencies who are working out one way to win is to get other agency folk to engage with their champion.  It’s a good strategy and one that we’ll leverage for next year’s Pride.

I thought it might be interesting to look at some of the overall stats in todays analysis. After all, the objective of the Cannes Pride campaign is to promote Cannes Lions through the social media channels of individual lions.

The busiest day was Tuesday with (17k tweets) as opposed to Friday’s 6k tweets – perhaps everyone went home.

Of the top 3 most retweeted tweets Ogilvy and Twitter pushed the most interesting content.

Tweet #1 – Retweeted more than 2000 times – The best way to predict your future is to create it

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Tweet #2 – Twitter’s data visualization of their new TV ad synched with Twitter advertising platform > 1,300 retweets  (this was over 3 different tweets with similar content)

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Tweet #3 – Ogilvy’s Smoking Kid advert >750 retweets

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And for those who love a leaderboard, here’s the full list:

Rank Retweet Approx. Count
1 RT @Ogilvy: “The best way to predict your future is to create it” -Abraham Lincoln #OgilvyCannes #Inspire series for #CannesLions 2182
2 RT @thidakarn: ??????????????????????????? ?????????????????????????? #CannesLions ?????????? ???????????????????? http://t.co/peNjmbQ9fs 780
3 RT @mikiko_san: ???Perfume??????????????????????????? Cyber Lions http://t.co/UiRdudVf0m #CannesLions 601
4 RT @TwitterAds: Here’s the awesome TV ad targeting visualization that @dkroy just showed at #CannesLions http://t.co/yt7QFXACvD 582
5 RT @TwitterAds: Watch a data visualization that shows how Twitter’s TV ad targeting works, as seen at @dkroy’s #CannesLions seminar 476
6 RT @TwitterAds: Get a sneak peek of the TVxTwitter data visualizations @dkroy will show tomorrow at #CannesLions http://t.co/3KwEBjaWO9 289
7 RT @Adobe: #CannesLions attendees: Join @ALewnes, @LDonohue, and @TheTinaBeast for our “You Can’t Trust Marketers” panel: 272
8 RT @Adobe: So many #marketers at #CannesLions 2013 – but can you trust them? You tell us http://t.co/HchrRCGImC 231
9 RT @Ogilvy: “You can’t stop the waves but you can learn to surf.” -J. Goldstein … Inspires @JBell99. #OgilvyCannes #CannesLions 228
10 RT @Adobe: Heading to #CannesLions this year? Join us for our “You Can’t Trust Marketers” panel on 6/17 at 10 a.m.: http://t.co/UtJC5YDFyl 218
11 RT @reiinamoto: Admiring the stars of #CannesLions at the Palais. http://t.co/0WSpra55ES 218
12 RT @Adobe: At #CannesLions? Join us on 6/17 at 10 a.m. for our panel, “You Can’t Trust Marketers”: http://t.co/UtJC5YDFyl 172
13 RT @Adobe: #Adobe and @Adweek present to you… Cannes by the Numbers! Check out all of the #CannesLions winner projections: 148
14 RT @kokubucamera: ????Perfume???????????????????????????????1:00:30?????? http://t.co/9pJQ6cCR5x #prfm #Perfume_um #CannesLions 148
15 RT @Ogilvy: “I would rather die of passion than of boredom.” -Vincent van Gogh … #OgilvyCannes #inspire series for #CannesLions http://t.… 146
16 RT @AdobeMktgCloud: View our #CannesLions awards predictor & who’s won already on ‘Cannes by the Numbers,’ powered by #AdobeSocial: 127
17 RT @Ogilvy: Ogilvy & Mather Becomes First Network to Win Over 100 Lions at #CannesLions! #OgilvyCannes http://t.co/o5QlGY5xSS 124
18 RT @Ogilvy: People don’t want to be told a story, they want to be part of it. #CannesLions #OgilvyCannes 116
19 RT @Adobe: Think you know who will win the ‘Film’ #canneslions award? Then vote in our @adweek experience http://t.co/j2gln7eDRj http://t.c… 115
20 RT @Ogilvy: We are in an era that isn’t about how private you are, it’s about how interesting you can be. #CannesLions / #OgilvyCannes 111
21 RT @Ogilvy: “Doubt can only be removed by action.” -Goethe … #OgilvyCannes Inspire Series for #CannesLions by @nicolascourant 111
22 RT @TwitterAds: Don’t miss @dkroy and “the social soundtrack” at #CannesLions tomorrow! Here’s a sneak peek: http://t.co/3KwEBjaWO9 111
23 RT @clones00001: #Canneslions its best imprasion on my life!!! 110
24 RT @Ogilvy: Brands are now publishers and consumers are distributors. #CannesLions / #OgilvyCannes 109
25 RT @AdobeMktgCloud: #CannesLions is next week! Join our CMO @alewnes & panel for: ‘You Can’t Trust Marketers’ on 6/17 at 10am: 104
26 RT @KazuakiSeki: ???????????? Cyber Lions http://t.co/h4h1Zx8gdr #CannesLions 103
27 RT @Adobe: What get’s your creative juices flowing? See what #CannesLions attendees had to say: http://t.co/gjUqHk047T 100
28 RT @Ogilvy: Ogilvy dominates social media at Cannes via @Campaignmag – http://t.co/KxCyriFOYC – #CannesLions / #OgilvyCannes 95
29 RT @Ogilvy: We need to shift from focusing solely on making things “different” to making things “better.” #CannesLions #OgilvyCannes 94
30 RT @Ogilvy: “If your client is not scared of your idea, it is not good enough.” @AmirKassaei #CannesLions / #OgilvyCannes 91
31 RT @Ogilvy: Don’t make something unless it’s both necessary and useful. If it’s both, don’t hesitate to make it beautiful. #CannesLions / #… 89
32 RT @Ogilvy: Storytelling is an element that travels because it talks to the heart… -#CannesLions #OgilvyCannes 86
33 RT @Ogilvy: “Audiences don’t fall in love with plots. They fall in love with characters. Unforgettable characters.” #CannesLions / #OgilvyC… 85
34 RT @AdobeMktgCloud: Who will win the Design #CannesLions award? See how #AdWeek’s @Nudd prediction stacks up against the popular vote: 84
35 RT @kokubucamera: ???????????????????Perfume????( http://t.co/VZg3rhSsAe )???????????? ( #CannesLions #prfm http://t.co/WgKtGHjZhC ) 82
36 RT @Ogilvy: People are 22x more likely to remember a fact when it’s embedded in a story. #CannesLions #OgilvyCannes 81
37 RT @Adobe: #CannesLions – you’re invited to our panel tomorrow at 10 a.m., “You can’t trust marketers.” Come join us. http://t.co/WWTKp4ihrS 79
38 RT @johnmaeda: “In advertising, story-telling is too often *story-yelling*.” —Gaston Legorburu #canneslions 75
39 RT @Ogilvy: Brands can’t and shouldn’t be tempted by every new platform. A focused effort is the best effort. #CannesLions #OgilvyCannes 74
40 RT @Ogilvy: #Quote #Canvas – “If I asked people what they wanted, they would have said faster horses” -Henry Ford #CannesLions / #OgilvyCan… 70
41 RT @Adobe: And…. the #CannesLions predictions are in! Vote on your award predictions in our Cannes by the Numbers feature: 70
42 RT @Ogilvy: Creativity no longer belongs to the people that have the word “creative” on their title. #CannesLions #OgilvyCannes 69
43 RT @Ogilvy: Storytelling has become story yelling. It should be about engagement through interaction. #CannesLions #OgilvyCannes 69
44 RT @Ogilvy: Dream… Then get up in the morning and make it possible. @iamdiddy #CannesLions #OgilvyCannes 67
45 RT @Ogilvy: How to stay relevant… Be culturally iconic, courageously creative, and connected everywhere. -Keith Weed #CannesLions / 65
46 RT @AdobeMktgCloud: .@Heineken walked away with the first #CannesLions award. Vote your prediction for Mobile & see what others think: 65
47 RT @Ogilvy: Day 1 Recap at #CannesLions 2013 – http://t.co/qTQEKNohj1 – #OgilvyCannes 63
48 RT @AdobeMktgCloud: Get insights into the #CannesLions award winners.The Lion says there’s still time to vote: http://t.co/ZrTxmc9qt9 63
49 RT @Ogilvy: A nice reminder… 5 Quick Tips on Tweeting from an Event (like #CannesLions) #OgilvyCannes http://t.co/2TCLtyzR5T 60
50 RT @Ogilvy: “Sometimes the questions are complicated and the answers are simple.” -Dr. Seuss #OgilvyCannes inspire #CannesLions 59
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