For retailers struggling to address the rise of the cyber consumer, slides from my latest talk at Cogent Elliott today may be a helpful guide to the essential thinking you need to adopt into your organisation.
Key trends in consumer retail behaviour and a framework how to address them. What is happening at the intersection of in-store, ecommerce, mobile and social? 3 cyber consumer features – Connected, Tribal and In a Rush, 5 pains – physical blindness, information overload, choice overload, being part of the tribe and friction burns. 5 balms – tangibility, relevance, filters, tribal channels and frictionless user experiences. Talk given at Cogent Elliott in Birmingham.