Just spotted a new discovery interface for Facebook Pages.
The various brand pages are sorted according, I assume, to their weight within Facebook’s EdgeRank algorithms for ranking content. So, the most popular pages, among my friends, appear first.
But, wait! What are Liverpool FC and Tottenham Hotspur doing in there? I support Arsenal but it seems more of my friends support Tottenham and Liverpool… oh dear, my social network is out of sync.
Now, what do you call someone who thinks they are in one social tribe, but are in fact in another…?