Tag Archives: playfish

A new year for Facebook Developer Garage London

Garage logoFacebook Developer Garage London continues to evolve.  I founded the group back in August 2007 (seems such a long time ago now) and handed over to a new chairman Josh March last October. Each month 60 to 80 developers and entrepreneurs gather to discuss the latest  on the social network platform.

The main trend for 2009 for the garage content is toward comparing application platforms – while Facebook remains the leader in terms of technology, number of developers (now a whopping 660,000 worldwide) and UK usage there is still  a need to provide space to discuss the other platforms – notably Myspace, iPhone, LinkedIn and Bebo.

Nudge continues to support the development community with expert advice from our technical director, Iskandar Najmuddin,- it’s always worth getting along to hear him on What’s new on the Platform and bring your technical queries to.

So, for 2009, I’m looking forward to an even more vibrant developer community in London this year and maybe as a target a million MAU app to catch up with the London community’s biggest star – Playfish. I’m certainly planning to create one for one of our  Nudge clients…

The next event is on 21st January and features speakers from Moshi monsters, iplatform, and Huddle are back to talk about the LinkedIn platform. See you there.

How to socialise your single-player flash game as a Facebook app

Word Challenge by Playfish

Word Challenge by Playfish

So you’ve built the hottest flash game around. You see the millions of users on Facebook and Opensocial platforms. And now you want to make it social (so it spreads across the social network).
While this can be a slightly backwards way of creating a social game (far better to think what would I like to play with friends first) it can work as Playfish ably demonstrate.
Take, for example, Word Challenge – a one player game with 2.6 million monthly active users on Facebook alone. Let’s analyse their secret sauce
1. High Production values – this game looks and feels fantastic. There’s even sound…
2. Friends Leaderboard – this is evident everywhere – I know where I am ranked amongst my friends.  I can compare weekly, monthly and all-time to keep it fresh.
3. Network and Global Leaderboard – for more skill based games you can also be top in the world or in your network.
4. Invite friends to play too – a dull but necessary function
5. Challenge a friend – I have a go and then you have a go – whoever gets the best score in the head to head  challenge scenario wins. Used more than you’d realise
6. Feed stories on high scores – Toby has just set his highest weekly score on Word Challenge, he just set a new weekly top score of 1716. Play now to see if you can beat him
7. Feed stories on overtakes – Toby is moving up the weekly leaderboard on Word Challenge, he just passed Mike to gain the number 2 position this week.  (other apps take this a step forward with actual notifications on overtakes)
So we see that with these techniques, which can be part of  a container (contact Nudge for details of the GameFi container currently in R&D) you can convert your single player flash app into a successful social game.
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