ITV loves Facebook it seems, digital manager Ben Ayers told the Favcebook Garage in London tonight.
They found 1.2 million visitors to their site were coming via Facebook, echoing Facebook’s own discovery as the sharing site of choice for most of the internet.
They’ve been busy amassing 600,000 fans of their shows and have found that over half of their own ITV.com users are also on Facebook.
It seems a major UK channel is waking up on the need to integrate their own content experience with conversations on Facebook.
Especially the “two screen” experience, “people watching TV wihile chatting, reading live feeds and consuming other related content during our shows”. For shows like This Morning two-screen is now a major part of the viewing experience.
Facebook’s live stream social widget and public profiles offer other channels and shows the ability to tap into this growing consumer way of watching social TV.