The days of the Internet being like the Wild West? So over... Photo credit: anyjazz65
It’s the buzz phrase of the moment – Second Internet and it stands for a lot of things – including open platforms, personalised experiences and social web features.
It is also about making the web safer, in particular our data, and for that the movement should be applauded.
The leading lights of the second internet have all added credit card type security to their sites. In particular, Facebook in January, Twitter last month and Foursquare last week.
While it doesn’t stop security problems in-channel (predators adding themselves as so called ‘friends’) it certainly starts to put up a much needed wall around our data as it hops its way across the internet.
Flipboard brings you a new way to browse Facebook stories
In an old post I highlighted social media’s ability to stop information overload by throttling the news feed: tools like Facebook automatically choose the stories that are most likely to introduce me.
However for many social media users it is the ability to see all the news as published by friends that is attractive. Twitter users are past masters at processing hundreds of tweets per hour to pick out the ones that matter.
If you are in the latter camp and full scale information “waterboarding” is your preference, then Flipboard is the tool for you – not only does it display everything and let you flick through it fast; it automatically converts the stories your friends share on Facebook and displays the source material – a youtube link becomes the youtube video itself, a Sky News wall post link shows the article from the website.
The smooth “flip action” is great: you use your finger to turn the pages and this makes for a fantastic news browsing experience – for me its world news with my Facebook friends updates thrown in.
In a recent edition of Little Nudge I recommended dusting off your Google Reader account and getting it set up with the right news feeds to your taste whether celebrity, tech or financial. Flipboard is one of the reasons – look at how it transforms your Google Reader news into a very readable newspaper below:
Flipboard makes a great looking newspaper, on the fly
The message for social media marketers in 2011 is clear – don’t expect your Facebook fans or blog readers just to be looking at your stories via the web – they may be using their Ipad and flipping through at an even faster rate than you realise.
Has it taken over yours? It’s just that the Ipad has created a new type of game action I’ve not played to death before…
It’s a strange game, you keep progressing until you hit a block – a level you can’t get past – a nemesis level.
I got stuck for ages (that’s three days which in Angry Birds terms is a very long time indeed…) on 6-12 – you know the one with the three little houses and a stack of boomerang birds. I don’t use youtube cheat videos (like this one) but I very nearly did.
Why is it interesting – it just got launched on Android – this is one game that should go very mainstream indeed. Mark my words, your granny will be playing it in 2012.
So anyway which is your nemesis level?
Kids can soon update Facebook credits at Coinstar machines thanks to Rixty
Facebook Credits, the virtual cash associated with your Facebook account, has that frightening 3 m’s mix we see in the biggest technology hits:
- momentum, it’s hardly even out of R&D (still available only to beta partners) but companies like Rixty are building it into Coinstar machines for kids to gain virtual credit with real pocket money.
- monopoly, you can’t compete with it – it’s an easy extension of Facebook’s 500 million user near monopoly of the social graph. No other payment platform could build that many users so quickly.
- meliority, it’s better than the rest. The smooth payment system (a few clicks) contrasts sharply with the “leave the shop, pay at the bank, return to the shop” payment experience we’ve come to expect. Some early adopters like Crowdstar have seen an ARPU jump of 50% despite the 30% transaction fee Facebook charge.
So what should we do to be ready you cry? Well you might want to start by requesting a copy of Nudge’s white paper on “the next online payment revolution – how Facebook credits will affect your business and how you can be prepared”.
Media execs have been stressing for years over a way to charge for online content (that’s newspaper articles and video clips to you and me) on a per article basis – hence the term “micro-payments”.
Facebook credits looks set to change the game. Check out my opinion piece on this (and a rather fancy tour of my Happy Island) over at MediaTel