Tag Archives: sony

How the remix approach saves your brand on Facebook

Tango is portrayed differently on FacebookIt’s just a blog article, how can it save my brand? well listen up.

Facebook users don’t want to visit your brand page, they want your brand to visit them, on their home page, their Farm, their profile.

If they don’t like what you say, or you overload them then you’re gone in a single click. You can’t even spam them to ask “are you sure?”. You no longer control the consumer’s data – they do.

Brands are at the mercy of the consumer on Facebook anyway so why not go the whole hog and use the Nudge Social Media remix approach.

So what is the social remix approach?

Well, say your a loo roll manufacturer and your key brand value is “strong” then why not ask Facebook users to discuss strength with their friends – “who’s the strongest man, who has the strongest sense of smell, whose shelves stands the test of time”. We’ve migrated the brand value into its social context –  how that brand relates to me and my friends.

Look at the Tango Head Masher or Buzz! The Friend Quiz. In Tango’s case we took the brand message “unknown side effects” to let users mash their friend’s heads in photos and the side effect of an unknown head appears instead (a horse, a cat, a pufferfish or even a slice of ham…). Very funny you cry but important nonetheless.
We’ve not even mentioned the fizzy drink or provided a link to buy one, yet research showed a 37% likelihood to buy as a result of the social remix. This compares favourably with 25% achieved on previous television, radio and billboard campaigns.
Hmm maybe brands should be on Facebook after all, it’s just how you portray yourself in the social world that changes…

Buzz! The Friend Quiz – Facebook App Launches

Buzz! comes to Facebook

Buzz! comes to Facebook

Hey! if you thought we were a bit quiet – now we can say the reason why – we’ve just launched the awesome Buzz! The Friend Quiz for our client SONY Playstation.

It’s a unique Nudge social remix for Facebook of Buzz! the game which creates a TV quiz experience for you and your friends on Playstation.

Our Facebook version lets you play Buzz! with your Facebook friends, the twist is that the questions are all about your friends – lost photo captions, photos mixed together, who said what, and who made what comments – you play with mutual friends to see who knows who best.

Try it:  http://www.buzzthefriendquiz.com/facebook

Toby Beresford (left) and Iskandar Najmuddin get up close to Buzz at SONY HQ.

Toby Beresford (left) and Iskandar Najmuddin get up close to Buzz at SONY HQ.

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