Arianna Huffington – in-depth player analysis from Day 5 of the AdParlor Cannes Pride leaderboard at Cannes Lions

Now that Day 5’s leaderboard (covering the activity for Thursday) is out, I want to focus our thoughts on the incredible effect of a physical platform appearance on your digital leadership.

If we look at Arianna Huffington’s score profile over the past 5 days of the Cannes Pride leaderboard we can really see this effect in action.

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Arianna spoke on Tuesday the 18th. Before she spoke she was still in the pride but at a low rank – below 1200 on the Monday. After her talk she tweeted just 13 times and was catapulted to number 1 – due to the high number of retweets (53) and @mentions (111). Then since her talk her impact on the Twittosphere has waned (there have been many fewer retweets and @mentions of her twitter post about Cannes) and her rank has dropped to 190th.

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For me this shows how digital and physical go hand in hand – big names in digital can become big names live and vice versa.  Crucially though, you can’t maintain a top rank in the Cannes Pride by being influential on just one day (though she may still win the overall leaderboard for the week) – great social media marketing is about maintaining a consistent presence as well as relevancy with your audience.

Food for thought! Anyway well done to William J Ward who grabbed the top spot yesterday…

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It’s not too late to play in the Cannes Pride leaderboard – simply tweet #canneslions and you’ll join it. Head over to the leaderboard at www.cannespride.com and sign in with your twitter account to see your rank and stats.

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