It’s been a good last Friday for the AdParlor Pride of Cannes Lions as we see some familiar faces at the top of the tree. Wiliam J Ward and Syed Abdul Karim hang in there at #1 and #2 respectively. Wendy Clark jumps 72 places to #3 – could she be a late winner.
See the full Day Six leaderboard.
We’ll find out this evening when all the tweets, retweets and @mentions are counted over the course of the whole Cannes Lions Festival of Creativity.
It was good to see Cannes Pride being picked up by agencies who are working out one way to win is to get other agency folk to engage with their champion. It’s a good strategy and one that we’ll leverage for next year’s Pride.
I thought it might be interesting to look at some of the overall stats in todays analysis. After all, the objective of the Cannes Pride campaign is to promote Cannes Lions through the social media channels of individual lions.
The busiest day was Tuesday with (17k tweets) as opposed to Friday’s 6k tweets – perhaps everyone went home.
Of the top 3 most retweeted tweets Ogilvy and Twitter pushed the most interesting content.
Tweet #1 – Retweeted more than 2000 times – The best way to predict your future is to create it
Tweet #2 – Twitter’s data visualization of their new TV ad synched with Twitter advertising platform > 1,300 retweets (this was over 3 different tweets with similar content)
Tweet #3 – Ogilvy’s Smoking Kid advert >750 retweets
And for those who love a leaderboard, here’s the full list:
| Rank | Retweet | Approx. Count |
| 1 | RT @Ogilvy: “The best way to predict your future is to create it” -Abraham Lincoln #OgilvyCannes #Inspire series for #CannesLions | 2182 |
| 2 | RT @thidakarn: ??????????????????????????? ?????????????????????????? #CannesLions ?????????? ???????????????????? http://t.co/peNjmbQ9fs | 780 |
| 3 | RT @mikiko_san: ???Perfume??????????????????????????? Cyber Lions http://t.co/UiRdudVf0m #CannesLions | 601 |
| 4 | RT @TwitterAds: Here’s the awesome TV ad targeting visualization that @dkroy just showed at #CannesLions http://t.co/yt7QFXACvD | 582 |
| 5 | RT @TwitterAds: Watch a data visualization that shows how Twitter’s TV ad targeting works, as seen at @dkroy’s #CannesLions seminar | 476 |
| 6 | RT @TwitterAds: Get a sneak peek of the TVxTwitter data visualizations @dkroy will show tomorrow at #CannesLions http://t.co/3KwEBjaWO9 | 289 |
| 7 | RT @Adobe: #CannesLions attendees: Join @ALewnes, @LDonohue, and @TheTinaBeast for our “You Can’t Trust Marketers” panel: | 272 |
| 8 | RT @Adobe: So many #marketers at #CannesLions 2013 – but can you trust them? You tell us http://t.co/HchrRCGImC | 231 |
| 9 | RT @Ogilvy: “You can’t stop the waves but you can learn to surf.” -J. Goldstein … Inspires @JBell99. #OgilvyCannes #CannesLions | 228 |
| 10 | RT @Adobe: Heading to #CannesLions this year? Join us for our “You Can’t Trust Marketers” panel on 6/17 at 10 a.m.: http://t.co/UtJC5YDFyl | 218 |
| 11 | RT @reiinamoto: Admiring the stars of #CannesLions at the Palais. http://t.co/0WSpra55ES | 218 |
| 12 | RT @Adobe: At #CannesLions? Join us on 6/17 at 10 a.m. for our panel, “You Can’t Trust Marketers”: http://t.co/UtJC5YDFyl | 172 |
| 13 | RT @Adobe: #Adobe and @Adweek present to you… Cannes by the Numbers! Check out all of the #CannesLions winner projections: | 148 |
| 14 | RT @kokubucamera: ????Perfume???????????????????????????????1:00:30?????? http://t.co/9pJQ6cCR5x #prfm #Perfume_um #CannesLions | 148 |
| 15 | RT @Ogilvy: “I would rather die of passion than of boredom.” -Vincent van Gogh … #OgilvyCannes #inspire series for #CannesLions http://t.… | 146 |
| 16 | RT @AdobeMktgCloud: View our #CannesLions awards predictor & who’s won already on ‘Cannes by the Numbers,’ powered by #AdobeSocial: | 127 |
| 17 | RT @Ogilvy: Ogilvy & Mather Becomes First Network to Win Over 100 Lions at #CannesLions! #OgilvyCannes http://t.co/o5QlGY5xSS | 124 |
| 18 | RT @Ogilvy: People don’t want to be told a story, they want to be part of it. #CannesLions #OgilvyCannes | 116 |
| 19 | RT @Adobe: Think you know who will win the ‘Film’ #canneslions award? Then vote in our @adweek experience http://t.co/j2gln7eDRj http://t.c… | 115 |
| 20 | RT @Ogilvy: We are in an era that isn’t about how private you are, it’s about how interesting you can be. #CannesLions / #OgilvyCannes | 111 |
| 21 | RT @Ogilvy: “Doubt can only be removed by action.” -Goethe … #OgilvyCannes Inspire Series for #CannesLions by @nicolascourant | 111 |
| 22 | RT @TwitterAds: Don’t miss @dkroy and “the social soundtrack” at #CannesLions tomorrow! Here’s a sneak peek: http://t.co/3KwEBjaWO9 | 111 |
| 23 | RT @clones00001: #Canneslions its best imprasion on my life!!! | 110 |
| 24 | RT @Ogilvy: Brands are now publishers and consumers are distributors. #CannesLions / #OgilvyCannes | 109 |
| 25 | RT @AdobeMktgCloud: #CannesLions is next week! Join our CMO @alewnes & panel for: ‘You Can’t Trust Marketers’ on 6/17 at 10am: | 104 |
| 26 | RT @KazuakiSeki: ???????????? Cyber Lions http://t.co/h4h1Zx8gdr #CannesLions | 103 |
| 27 | RT @Adobe: What get’s your creative juices flowing? See what #CannesLions attendees had to say: http://t.co/gjUqHk047T | 100 |
| 28 | RT @Ogilvy: Ogilvy dominates social media at Cannes via @Campaignmag – http://t.co/KxCyriFOYC – #CannesLions / #OgilvyCannes | 95 |
| 29 | RT @Ogilvy: We need to shift from focusing solely on making things “different” to making things “better.” #CannesLions #OgilvyCannes | 94 |
| 30 | RT @Ogilvy: “If your client is not scared of your idea, it is not good enough.” @AmirKassaei #CannesLions / #OgilvyCannes | 91 |
| 31 | RT @Ogilvy: Don’t make something unless it’s both necessary and useful. If it’s both, don’t hesitate to make it beautiful. #CannesLions / #… | 89 |
| 32 | RT @Ogilvy: Storytelling is an element that travels because it talks to the heart… -#CannesLions #OgilvyCannes | 86 |
| 33 | RT @Ogilvy: “Audiences don’t fall in love with plots. They fall in love with characters. Unforgettable characters.” #CannesLions / #OgilvyC… | 85 |
| 34 | RT @AdobeMktgCloud: Who will win the Design #CannesLions award? See how #AdWeek’s @Nudd prediction stacks up against the popular vote: | 84 |
| 35 | RT @kokubucamera: ???????????????????Perfume????( http://t.co/VZg3rhSsAe )???????????? ( #CannesLions #prfm http://t.co/WgKtGHjZhC ) | 82 |
| 36 | RT @Ogilvy: People are 22x more likely to remember a fact when it’s embedded in a story. #CannesLions #OgilvyCannes | 81 |
| 37 | RT @Adobe: #CannesLions – you’re invited to our panel tomorrow at 10 a.m., “You can’t trust marketers.” Come join us. http://t.co/WWTKp4ihrS | 79 |
| 38 | RT @johnmaeda: “In advertising, story-telling is too often *story-yelling*.” —Gaston Legorburu #canneslions | 75 |
| 39 | RT @Ogilvy: Brands can’t and shouldn’t be tempted by every new platform. A focused effort is the best effort. #CannesLions #OgilvyCannes | 74 |
| 40 | RT @Ogilvy: #Quote #Canvas – “If I asked people what they wanted, they would have said faster horses” -Henry Ford #CannesLions / #OgilvyCan… | 70 |
| 41 | RT @Adobe: And…. the #CannesLions predictions are in! Vote on your award predictions in our Cannes by the Numbers feature: | 70 |
| 42 | RT @Ogilvy: Creativity no longer belongs to the people that have the word “creative” on their title. #CannesLions #OgilvyCannes | 69 |
| 43 | RT @Ogilvy: Storytelling has become story yelling. It should be about engagement through interaction. #CannesLions #OgilvyCannes | 69 |
| 44 | RT @Ogilvy: Dream… Then get up in the morning and make it possible. @iamdiddy #CannesLions #OgilvyCannes | 67 |
| 45 | RT @Ogilvy: How to stay relevant… Be culturally iconic, courageously creative, and connected everywhere. -Keith Weed #CannesLions / | 65 |
| 46 | RT @AdobeMktgCloud: .@Heineken walked away with the first #CannesLions award. Vote your prediction for Mobile & see what others think: | 65 |
| 47 | RT @Ogilvy: Day 1 Recap at #CannesLions 2013 – http://t.co/qTQEKNohj1 – #OgilvyCannes | 63 |
| 48 | RT @AdobeMktgCloud: Get insights into the #CannesLions award winners.The Lion says there’s still time to vote: http://t.co/ZrTxmc9qt9 | 63 |
| 49 | RT @Ogilvy: A nice reminder… 5 Quick Tips on Tweeting from an Event (like #CannesLions) #OgilvyCannes http://t.co/2TCLtyzR5T | 60 |
| 50 | RT @Ogilvy: “Sometimes the questions are complicated and the answers are simple.” -Dr. Seuss #OgilvyCannes inspire #CannesLions | 59 |
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