Category Archives: facebook platform

Announcing two new blogs

Hello loyal subscribers!

I’m changing tack! To follow my continued interest in creating better communities, better teams and better ways of working together, I’m leaving the social media ocean, which has met many of the needs of individuals but has struggled to build collaboration and dependable communities.

So  as I head into new waters, I’d like to invite you to join me.  The new waters are:

The Sea of Meetings

We all have meetings and I guess we all feel they could be a bit more efficient.  I’m going to be focusing specifically on the structure of meetings: agendas, minutes and actions – helping people to get the meeting, this fundamental unit of team work, right. How can we use web technology to make meetings altogether better and more productive?

The blog for this is http://www.themeetingminutes.com – a web resource for anyone searching for advice on running great meetings. It features my own posts and also guest posts – so if you have a view of meetings that you’d like to share – ping me a mail (toby@pailz.com) – and I’ll send you a brief.

TheMeetingMinutes.com - meeting advice blog

The Big Game River

Games are everywhere, we play them everyday, we just don’t usually call them out as such. Whether it is ‘levelling up’ at work with a promotion or losing points on your driving licence, the mechanics of gameplay are often used.  Over the next few years, as a new generation of workers join the workplace, those brought up with the benefits of game playing, will expect those same benefits when applied to work. Common game benefits such as transparency of how to win (which points make prizes) and visibility of progress and where you stand versus colleagues (leaderboard) will become standard.

I’m launching a blog to track and analyse this change – called ‘Gamification Of Work‘ – do subscribe and keep track on the Game Layer at the top of the world….

And social?

I’m afraid that means the end of blogging at The Social Bazaar – the social layer is built, it is now widely understood, now on to build the game layer…  join me

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5 ways to get ready for f-commerce

Facebook Credits: could they be a new global currency?

Facebook Commerce is coming, haven’t you heard?  Doing business with your customers via Facebook is the next big thing. So, if you’re lagging behind in this space, what should you do to get ready?

1. Build a fan base

Creating a Facebook fan page (or 100 fan pages) creates you a beachhead on the world’s favourite social network and an owned audience channel to engage with your fans for as long as they ‘like’ you.  Companies like Syncapse [Disclosure: where I work] or any of the Facebook Preferred Developer Consultants will help.

2. Integrate social plugins to your website

Take a look at The Huffington Post – note how it uses your Facebook identity to provide you a personalised experience – the news as recommended by your friends. Go and do likewise.

3. Create a Facebook application so you have permission to message your Facebook fans via email.

A Facebook application, whether a competition, a game or utility, will give you access to the social data you’re going to need to be successful – at minimum it’s a way to send a push message to your customers via email.

4. Understand Facebook Credits 

Facebook Credits could be the global currency of the future – but every transaction will cost you 30%? Seems a crazy percentage? Well it’s for real, you’d better look at your your financial model in light of this. Credits are only accepted for virtual goods at present but understanding why they are worth 30% is perhaps your first port of call.

5. Start trialling today

Take one part of your business and start trialling some aspect of Facebook commerce – there are off the shelf tools to try, as you can see from my own Facebook shop.  The only thing is clear, doing nothing and just ‘listening’ as so many companies seem to be doing, is no longer an option.

Comparing Terms of Service and Privacy for Facebook, YouTube and Twitter

Running a campaign on a social media platform requires considerable attention to the legal details. Whether you’re storing email addresses, capturing user data, incentivising an activity or running a promotion you’ll need to check out the small print before you launch.

Not to do so runs the risk of being shut down with only 24 hours warning.

Here’s a list for the big three to get you started:

Facebook
Youtube
Twitter
Well, on just numbers of documents alone, Facebook wins by condensing into three while Twitter’s five seems over the top.
As for the content.. well, ask your questions here!

Chit Chat is a nice and simple Desktop IM client for Facebook

ChitChat puts Facebook IM on the desktop

Dan Offer emailed me to check out his new ChitChat for Facebook – IM Desktop tool

Basically it works well out of the box.  If you’re a big user of Facebook IM then it might definitely be for you.  On the installation dialog watch to unclick the unneeded browser add-on (why do people include this spamware?) and it doesn’t have one click sign in (via Facebook Connect) but this will come in due course I expect.

Facebook IM remains one of the world’s biggest chat platforms, so dedicated desktop clients are a welcome addition, especially when you consider that Facebook itself only has 2 engineers (it was 1 until very recently) working on a chat platform with 500 million registered users…. how Facebook still manage to scale with so few engineers remains mind boggling.

Nudge win London Hackathon as judged by Mark Zuckerberg

Toby, Mark, Iskandar and Geoff at the Facebook Garage London

Ever tried to go to a Facebook party and found the tube lines were down? Our entry in the recent Facebook Developer Garage London Hackathon saves you the pain.

The hackathon gave us 5 hours to write a cool Facebook app that used the new Open Graph API Facebook recently unveiled.

TubeWarning (http://www.tubewarning.com) checks your Facebook events and two hours before an event checks the tube lines for you.  If they are down you get a nice email telling you what the problems are. Nice, simple and it just works.

Mark Zuckerberg said to me the next day “I told David Cameron about your app this morning, and he thought it was pretty cool!”.

Cool indeed. Thanks Mark!

Toby presents on stage

Tube Warning in action - thanks to the winning team which consisted of Pankaj Naug, Rafal Wieczorek and Steve Folkes.

Facebook Credits will be everywhere… how to get your business ready!

Kids can soon update Facebook credits at Coinstar machines thanks to Rixty

Facebook Credits, the virtual cash associated with your Facebook account, has that frightening 3 m’s mix we see in the biggest technology hits:

  1. momentum, it’s hardly even out of R&D (still available only to beta partners) but companies like Rixty are building it into Coinstar machines for kids to gain virtual credit with real pocket money.
  2. monopoly, you can’t compete with it – it’s an easy extension of Facebook’s 500 million user near monopoly of the social graph.  No other payment platform could build that many users so quickly.
  3. meliority, it’s better than the rest. The smooth payment system (a few clicks) contrasts sharply with the “leave the shop, pay at the bank, return to the shop” payment experience we’ve come to expect. Some early adopters like Crowdstar have seen an ARPU jump of 50% despite the 30% transaction fee Facebook charge.

So what should we do to be ready you cry? Well you might want to start by requesting a copy of Nudge’s white paper on “the next online payment revolution – how Facebook credits will affect your business and how you can be prepared”.

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