Tag Archives: angels

Lynx Angels spread their wings on YouTube

Some clever marketing going on with the latest Lynx campaign worth looking at:

Lynx Angel Ambush using 'Augmented Reality' at Victoria Station

First the Spark – we have the ‘lynx angels that lose their halo’ tv spot ad.

Then Ignition – this is extended by providing an experiential ‘augmented reality’ angels that drop down at Victoria station.

And Fuel Рpublishing on YouTube amplified the campaign and the ambush. And the result? Рa further 300,000 views of the Victoria station ambush.

Nice marketing work. Though not exactly¬†biblically accurate…. ;o)

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