Day One of Cannes Pride – the AdParlor Top 100 digital leaders at the Cannes Lions annual advertising awards, got off to a bang with some heavy hitters dominating at the top of the leaderboard.
Amir Kassael who is chief creative officer for DDB worldwide (and participating entirely digitally) took the top spot.
In runners up we had Miguel Ruiz from Ogilvy Mexico, Jonathan Mildenhall from Coke, John Maeda from RISD (Rhode Island School of Design), and Hector Fernandez who is also from Mexico, Publicis this time.
Looking into the details this is how Amir got his 92.8 score:
PeerIndex score of 55, 13 tweets that were retweeted 63 times and 84 conversations about Cannes Lions.
There are actually 10,000 people on the leaderboard so if you’ve tweeted on the #CannesLions hashtag you can go and find your position. Head over to https://www.leaderboarded.com/player/signin/1955 and sign in with your Twitter account to review your rank and see your own stats.
Every Day is a new leaderboard so you’ve always got a chance to get to the top – Amir got there with just 13 tweets – it’s not about quantity its about quality, relevance and reach!
If you’ve got a company Twitter account you won’t be able to play – we’re manually excluding all the companies who enter – this means we can cut through the noise to see the signal – who are the real individual digital leaders at Cannes.
Check out the Day One Leaderboard here. This link will always show just the Day One Leaderboard: https://www.leaderboarded.com/display/view/1955/34095/full_screen
Lets say your company is called ABC. Here are some ideas
Any others? Add them in the comments below
So, I’ve dived in and grabbed a T-mobile G2 (also known as the HTC Hero) that runs Android and I’m completely addicted.
It’s all designed around the idea of real time – twitter suddenly makes more sense, Facebook status updates appear next to the person’s phone number, their latest profile photo appears when they phone. Friends in Singapore who start a google chat come straight through to the phone, all makes me wonder when I will have time to turn it off.
You only have to try the awesome layar app or even just the ‘stars at night’ to realise augmented reality is super cool. A kind of ‘sat nav meets the Wii’ interface to hyper local data.
Android will win over iPhone in the end for the same reason Windows beat Apple last time round. It’s cross platform stupid.
Now to make some apps. If only I could put the phone down long enough to do so!
Screenshot from the Buzzworld app on Facebook
Together with MRM Worldwide we put together this social utility to provide social access to the Mastercard Buzzworld campaign via your Facebook account.
The main campaign takes the “buzz” on top holiday destinations – comments and posts by travellers around the world – and promotes it on the main campaign site: http://www.pricelesstravel.com
The app then extends the campaign into the Facebook social network by adding social features and actions. These included:
- share your upcoming trip with friends
- comment on the holiday plans of friends – for instance giving advice on places to see
- send friends a virtual holiday gift such as a bucket and spade or a virtual cocktail!
Try the app for yourself: http://apps.facebook.com/buzzworld