Social Data

Social Data, the data we get on our customers via their public (and occasionally private) social media profiles remains a largely untapped resource by enterprises of all sizes.

Interesting companies in this space include:

Nimble CRM – a sales led customer social profile data browsing tool (Social CRM / SCRM)

Leaderboarded – a customer-led social profile data collection tool (Social CRM + Gamification) (Disclosure: this is my tool)

Klout, Kred, PeerIndex – companies that calculate influence scores for social profiles

Gnip, Datasift – companies that enrich and resell social data

Who have I missed out? Let me know in the comments below.

Or come to one of my Social Data meetup.

Good to be back in Social.

Toby

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2 thoughts on “Social Data

  1. Ankur Sharma August 7, 2012 at 6:14 am Reply

    Social Login providers like http://www.loginradius.com also capture user social profile data and also provide services like social sharing, social analytics

    • Toby Beresford August 7, 2012 at 10:12 am Reply

      Thanks Ankur – I’ve heard of Singly who seem to provide a similar service.

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