When creating content on social – think canapes not main meal

Social media content should be like a canape - quick to gobble and easy to digest. Photo: sushi♥ina

Too many brands and companies are trying to create immersive and complex experience for their customers on social media.

The reality is that social media content should be quick to read and easy to digest. That’s because social media is the equivalent of a drinks party – we’re standing up, talking to lots of people, we haven’t sat down to a full meal.

When I sign up to your website, that’s when I’m ready for a full meal – that’s the time to give me white papers, full game experiences, complex competitions.

When I’m on social, I’m a butterfly, fluttering past, think yourself blessed if I stop by to nibble on one of your content canapes. That means 140 character twitter posts that say everything you want to say, Facebook wall posts that include a single meaningful photo and youtube videos that are under two minutes long.

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4 thoughts on “When creating content on social – think canapes not main meal

  1. Dave Nattriss April 8, 2011 at 7:42 pm Reply

    This post was too long.

    Kidding 🙂

    • Toby Beresford April 9, 2011 at 11:37 am Reply

      ha ha 🙂

  2. francisco April 8, 2011 at 11:04 pm Reply

    🙂 nice. Well said Toby

    • Toby Beresford April 9, 2011 at 11:37 am Reply

      thanks Francisco! 🙂

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