Some clever marketing going on with the latest Lynx campaign worth looking at:
First the Spark – we have the ‘lynx angels that lose their halo’ tv spot ad.
Then Ignition – this is extended by providing an experiential ‘augmented reality’ angels that drop down at Victoria station.
And Fuel – publishing on YouTube amplified the campaign and the ambush. And the result? – a further 300,000 views of the Victoria station ambush.
Nice marketing work. Though not exactly biblically accurate…. ;o)