The Seven Basic Social Commerce Actions

Toby Beresford's Seven Basic Social Commerce Actions

After a bit of thought I’ve come up with my seven basic social commerce actions that can happen outside of a traditional e-commerce web site.

They are:

Wish List – asking and begging friends to buy you something

Gift – buying something to give to a friend

Group Buy – buying something together

Advise – asking friends for advice on a prospective purchase

Recommend – suggesting a specific item to a friend

Share – letting friends know what you just bought

Review – rating and commenting on a purchase

It’s worth bearing this list in mind when planning your social commerce activity on Facebook – its not enough just to replicate the search and buy (catalogue shopping) process – you need to think about the social context.

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