Public and private social web

In the private social web, like a walled garden, it matters less what people say about you and your brand

I’d like to add a couple of new words to the ongoing social media lexical debate – public and private social web.

The public social web is all that anyone can read anytime – so this means Myspace, Blogging, Twitter – while the private social web refers to social content that is guarded by privacy walls. ┬áThe privacy walls can be either at the individual granular level – Facebook friends or at a community level – Yammer for enterprise, a Jive or Ning community.

For marketers its important to distinguish between the two – for the public social web all the old rules apply – especially around protecting your brand presence and what people are saying – on the private social web it’s less important.

This means you should care more about what people tweet about you (hence the rise is buzz monitoring tools) and less about what they write on their Facebook wall (only seen by a few friends).

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