A helpful list of some of the more well known third party Social Media Marketing and Monitoring (“SoMeMaMo”) tools available for running marketing campaigns on Facebook:
- Awareness – broad social media marketing tool
- Buddy Media – complete package including apps for tabs
- Clearspring – container app for brand content
- Context Optional – Complete package including apps for tabs
- Conversocial – fan page moderation
- Gigya – container app for flash content
- Involver – tab apps and amp campaign management hub
- Liveworld – “discussion forum” moderation tool now offering moderation on Facebook walls
- Sendible – publishing platform
- SocialTalk – Syncapse’s enterprise publishing tool with tracking
- Spredfast – publishing platform
- Wildfire – brand promotions app
It’s still too early to point to a runaway winner but I hope this list helps you in your own search for a great tool to run your marketing campaign.
At Nudge we can either integrate your campaign with one of the tools above or create a bespoke solution. Bespoke solutions, like a dedicated CMS, while more expensive, offer better integration into a companies processes and allow greater campaign flexibility.
Feel free to suggest further packages in the comments below.