Facebook Connect, the ability to bring your friends and Facebook details with you to any web site, is growing in popularity. Facebook recently announced that 10,000 web sites have implemented it and the use of the plug in slowly grows on community platforms such as Drupal.
But what is a great Facebook Connect implementation?
In January for Obama’s inauguration, CNN used Facebook Connect so viewers could update their Facebook status so friends also watching at the same time could see how each other felt. Several of my friends mentioned the tears welling up in their eyes. 1 million Facebook updates meant this was the first great example of social tv.
Facebook Connect seems to improve conversions and usage too. Gawker, the popular blogging network, saw login rates increase by 40 percent and Joost noted that Facebook Connect users stayed on site longer to watch 30 percent more videos than non-connect users.
But my current favourite is the awesome Prototype Experience trailer that sucks in your Facebook photos to make this scarily realistic game trailer…