When 1 in 8 british minutes online are now spent on Facebook (Source: Nielsen ) it’s natural for advertisers to ask why.
The answer lies in the stream, the new real time feed of everything happening amongst my friends in their online time. It’s the virtuous circle of sharing – the more they share, the more I see what they do and then share myself.
At Nudge we’re working on new approaches to let brands harness and engage with users at the streams edge. It’s not about providing ways to create content, it’s about remixing what’s already there and combining a social filtering approach, to create an awesome branded engagement experience.