6 of the top ten Facebook apps, 50 million users, 20 million Monthly Actives, Playfish must be doing something right.
I’m here with Dan Borthwick from Playfish as he shows us what they are creating on the Iphone. Deep integration with Facebook Connect gives them a way of socialising an iphone app, sharing stories from games, escaping the constraints of the app store home page to create virality. This will give their games the edge on mobile.
It’s a cool strategy. Something tells me we’ll all be playing Playfish catch-up for a few years to come.