So you’ve built the hottest flash game around. You see the millions of users on Facebook and Opensocial platforms. And now you want to make it social (so it spreads across the social network).
While this can be a slightly backwards way of creating a social game (far better to think what would I like to play with friends first) it can work as Playfish ably demonstrate.
Take, for example, Word Challenge – a one player game with 2.6 million monthly active users on Facebook alone. Let’s analyse their secret sauce
1. High Production values – this game looks and feels fantastic. There’s even sound…
2. Friends Leaderboard – this is evident everywhere – I know where I am ranked amongst my friends. I can compare weekly, monthly and all-time to keep it fresh.
3. Network and Global Leaderboard – for more skill based games you can also be top in the world or in your network.
4. Invite friends to play too – a dull but necessary function
5. Challenge a friend – I have a go and then you have a go – whoever gets the best score in the head to head challenge scenario wins. Used more than you’d realise
6. Feed stories on high scores – Toby has just set his highest weekly score on Word Challenge, he just set a new weekly top score of 1716. Play now to see if you can beat him
7. Feed stories on overtakes – Toby is moving up the weekly leaderboard on Word Challenge, he just passed Mike to gain the number 2 position this week. (other apps take this a step forward with actual notifications on overtakes)
So we see that with these techniques, which can be part of a container (contact Nudge for details of the GameFi container currently in R&D) you can convert your single player flash app into a successful social game.