Facebooks Fan Pages are very popular – over 100,000 made already. But do they work for the brands that make them?
The trick to success is how you use the Facebook feed. I spotted this in my feed:
Three things are interesting about this message:
- Aggregated – it’s three of my friends doing something so it must be important
- Linked to the event – I clicked on the event and invited myself along
- Hosted by a brand – I clicked on the brand name and became a fan of innocent drinks
So after a couple of clicks, innocent drinks have me both as an attendee at their village fete and as a fan of their brand, and I love innocent drinks so no problem for me there.
What’s interesting from a marketing perspective is that this has all been achieved using Facebook’s existing tools – Innocent haven’t had to pay Facebook for the page or the event tool. By marketing with a social event – something me and my friends might go to – they are playing to the platforms intrinsically social nature.
It’s a combination that works and is a soft and appropriate way to market using the social media platform. Something we at Nudge like a lot. Simple but effective stuff from those clever people in the fruit towers….