Marketing via the blogosphere – send an embeddable video

It’s notoriously difficult to do but can be done. The objective is to get bloggers to put your message out there and discuss your web service.

Take this example, a nice email from Sky News producer Ruth with a thank you video for contributions to the Sky News Technology programme (nightly 7.30 GMT…) to embed in my blog. How can I refuse? Here it is

The only issue is that the embed code is not compatible with WordPress (the engine I use to blog with) so I had to provide a link rather than embed it direct in this post. WordPress supports Google and Youtube videos only.

This unfortunately may be the real message of web 2 marketing – you still need to use the existing platforms and get your message and content out that way.

This leaves Sky in a quandary as they want to be media channel not a content provider. So they need to be one of these platforms that WordPress supports – allow me to post and exchange High Quality digital videos in a format like their Sky News player.

So well done Sky News, something nice for my blog, good publicity for Sky News and no money changed hands. Now come on Sky online – be a platform for users as well as for yourselves and compete with Youtube head on with a high quality (widescreen) video excahnge platform.


2 thoughts on “Marketing via the blogosphere – send an embeddable video

  1. Mike July 18, 2011 at 7:23 pm Reply

    Unfortunately, none of the links you posted here actually works 😦 I would love to find out more about the service you announce here or is it already closed again?

    Any further Information would be highly appreciated!

    • Toby Beresford July 18, 2011 at 10:26 pm Reply

      Not quite sure what service you are referring to? THere is an embedded sky video on my home page at

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