What makes Facebook different from the web

Dinner Party

OK, so Facebook is a fun, easy to use, mega popular site but is it different from the web by degree, many small differences, or by substance, a different thing altogether?

I argue for a substance difference:

  • The web is fundamentally anonymous – no-one knows who you are
  • Facebook is fundamentally identified – you are authenticated with your real identity, evidenced by your real friends being part of your network

This creates a new platform – Facebook is private while the web is open; Facebook is the equivalent of a dinner party while the web is a street party.

You wouldn’t serve Coq au Vin at a street party and you wouldn’t use plastic cups at a dinner party. You need to change your offering to satisfy a new environment.

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2 thoughts on “What makes Facebook different from the web

  1. […] as I’ve said before, is the leader in a fundamentally different kind of web – one where you are identified as your true […]

  2. […] as I’ve said before, is the leader in a fundamentally different kind of web – one where you are identified as your true […]

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