Facebook Commerce is coming, haven’t you heard? Doing business with your customers via Facebook is the next big thing. So, if you’re lagging behind in this space, what should you do to get ready?
1. Build a fan base
Creating a Facebook fan page (or 100 fan pages) creates you a beachhead on the world’s favourite social network and an owned audience channel to engage with your fans for as long as they ‘like’ you. Companies like Syncapse [Disclosure: where I work] or any of the Facebook Preferred Developer Consultants will help.
2. Integrate social plugins to your website
Take a look at The Huffington Post - note how it uses your Facebook identity to provide you a personalised experience – the news as recommended by your friends. Go and do likewise.
3. Create a Facebook application so you have permission to message your Facebook fans via email.
A Facebook application, whether a competition, a game or utility, will give you access to the social data you’re going to need to be successful – at minimum it’s a way to send a push message to your customers via email.
4. Understand Facebook Credits
Facebook Credits could be the global currency of the future – but every transaction will cost you 30%? Seems a crazy percentage? Well it’s for real, you’d better look at your your financial model in light of this. Credits are only accepted for virtual goods at present but understanding why they are worth 30% is perhaps your first port of call.
5. Start trialling today
Take one part of your business and start trialling some aspect of Facebook commerce – there are off the shelf tools to try, as you can see from my own Facebook shop. The only thing is clear, doing nothing and just ‘listening’ as so many companies seem to be doing, is no longer an option.